Marketing and Advertising / Media Planning and Buying

Advertising Media Planner

An Advertising Media Planner develops and executes media strategies to promote products or services. They analyze market data, select appropriate media channels, negotiate ad placements, and optimize campaigns to reach target audiences effectively within budget.

Average monthly gross

3,980 GBP

1 validated salaries

Median

3,980 GBP

less sensitive to extremes

Typical range

3,980 GBP - 3,980 GBP

10th to 90th percentile

Data period

2026 - 2026

based on validated records

Canonical

Advertising Media Planner

ISCO

2431

Language

en

Salary insights

Monthly gross salary from approved submissions and AI-generated seeds that were validated.

1 records
Clear

By seniority

Lead / Expert 1 validated salaries
3,980 GBP 3,980 GBP - 3,980 GBP

Yearly trend

3,980 GBP
2026

Top countries

Country Avg. Count
United Kingdom 3,980 GBP 1

Companies in data

Company Avg. Count
BT Group 3,980 GBP 1

Top cities

No city-linked salaries yet.

How these figures are calculated

Validated records only

The page uses salaries that have been approved in the admin, including human submissions and AI-generated seeds after validation.

Typical range

The range removes the lowest and highest extremes by showing the 10th to 90th percentile.

Seniority

Seniority is inferred from years of experience: junior, mid-level, senior, then lead or expert.

Interpretation

These figures are market indicators, not guaranteed salaries. Reliability improves as more approved records are added.

Role profile

Seniority

Junior Mid Senior

Alternate titles

Media Planner Advertising Media Strategist Media Buying Planner Digital Media Planner

Skills

Hard skills

Media Planning Market Research Data Analysis Budget Management Negotiation Campaign Optimization Audience Targeting ROI Analysis

Soft skills

Communication Strategic Thinking Attention to Detail Time Management Collaboration Problem Solving

Tools

Google Ads Meta Ads Manager Programmatic Advertising Platforms Media Planning Software (e.g., Nielsen, Comscore) Excel CRM Tools

Certifications

Google Ads Certification Facebook Certified Planning Professional Media Planning Certificate (e.g., from IAB)

Employment context

Industries

Advertising Marketing Media Public Relations Digital Marketing Consumer Goods

Company types

Advertising Agencies Media Agencies In-House Marketing Departments Consulting Firms Brand Management Companies

Work modes

On-site Hybrid Remote

Remote compatibility

Medium

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